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How Did Our 2025 Pop Star Rookie of the Year Olivia Dean Take Over the World So Quickly?

 

At the beginning of 2025, Olivia Dean was still a mostly unfamiliar name to stateside pop fans. She’d seen some success in her U.K. home country with 2023 debut album Messy, but even there, the singer-songwriter was still more of a critical favorite than a proven hitmaker. But when 2025 hit, Dean turned it on early, and the next 12 months proved one long crescendo that has climaxed with her beginning the new year as one of the biggest artists in popular music, on either side of the pond.

This 2025 Rookie of the Year spotlight episode of the Greatest Pop Stars podcast looks at Olivia Dean’s 12-month journey from burgeoning cult favorite to global pop superstar — find Thomas Smith’s essay on Olivia’s brilliant rookie season here — with a key assist from Billboard U.K.’s Sophie Williams, who helps explain to host Andrew Unterberger how Dean was able to kick her career into such high gear so quickly. We marvel at her 2025 accomplishments, and look forward to what she still might have left on this album campaign in her year to come. Read more...

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